Brainstorm

My exam unit title is "Flaws, Perfection, Ideals and Compromises". From this I brainstormed this title as well as areas I could look at to develop my brief.

Brief

The Guardian is commissioning an infographic poster about the unrealistic standards of women portrayed by the media for there feminism campaign. This campaign will be aimed towards women from 18-45. This will be for a viral campaign which will be spread through social media as well as on there website where it will be free to download. Some Universities, large companies and health clinics will be given access to hard copies to display in social areas.

Similar Artefacts Pinterest Board

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Scamps of Others

Conventions of Form/Print Analysis

Research

To understand and get statistics on my subject matter I looked at The Guardian for information and facts. I separated this information into two categories: women at work and women's body image.

Body Image facts:

• Primark have mannequins with protruding ribs 
• Debenham's has changed the size of mannequins to the average size 16 British woman.
• Half of all children in a survey said they wanted there body size thinner
• 56% of young girls had controlled there weight in the past year.
• In 1910 models where classed as living mannequins who were named by the dress they wore.
• Fashion writers by 1920 where advocating slimmer figures
• Woman appear to adjust there body shape to appeal to men's desires
• 63% of woman age 18-34 are satisfied with there appearance and 57% between the ages of 35-49.
• Ideal is young, thin, white, toned, large-breasted, long legged, non-disabled.
• nearly 10 million women in the UK "feel depressed" because of the way they look.
• 36% avoid exercise because of insecurities.
• Barbie gives unrealistic body standards
• between 1987-2006 44% of women surveyed had mental disorders
• the number of women who thought of themselves worthless trebled.
• Materialism is the main cause of this increase in mental health.
• "I am an important person" increased from 12% to 80% between 1950 ad 1980

Women in work facts:

• 2.4 children and a husband with a six figure salary is seen to be the american dream
• women working full time increased by 73,000 to reach 8.08 million.
•  part time decreased by 53,000 to 5.92 million
• 1.28 million women started owning there own business.
• women born in 1983 have 1.02 children by their 30th birthday
• women born in 1968 have 1.15 children by their 30th birthday
• A woman aged 47 on average has 1.92 children 
• The number of cohabiting couples grew by 29.7%
• between 1987-1999 the amount of mental disorders in women increased from 19% to 32%
• Women and men are less stressed out at work than they are at home.
• Women are happier at work than at home
• Mothers who worked steadily full-time through their 20s and 30s reported better mental and physical health at 45,
• Lower incomes have more stress reduction at work.
• High incomes were the only outlier that felt happier at home
• Women are happier at work because they are only providing one role.

Subject matter photography

Brief CRAP Analysis

From this analysis I was able to the similarities between infographics and how the key elements is to a successful infographic is to make it easy for the viewer to read. This is through a successful grid, good use of proximity between elements and contrasting elements so that viewers can understand hierarchy as well as easily being able to navigate through the information.